The Make Roads Safe campaign has launched an online game called Roadie Runner. The games simple premise is that a Dirty Pretty Things roadie must cross five lanes of traffic in order to retrieve various musical instruments and bring them back to the gig, while avoiding busy traffic.
The intentions of the game are to bring a serious message to a high-risk audience (young men) through a fun medium. Players are encouraged to join the Make Roads Safe campaign, and key facts about global road deaths are displayed throughout the game.
Make Roads Safe Campaign Coordinator Saul Billingsley said: We recognise that this kind of treatment of road safety issues might be controversial. But the Make Roads Safe campaign is being innovative in the way political awareness about road safety is communicated, working with Dirty Pretty Things on their UK national tour this winter and using social networking online, including MySpace and YouTube, to connect with people in their teens and twenties. The Roadie Runner game will help us to put across serious road safety facts through a fun medium to a potentially massive youth audience online.
Dirty Pretty Things guitarist Anthony Rossamondo said We need to do more to highlight the fact that 1.2 million people are needlessly killed on the roads around the world each year. This is why Dirty Pretty Things are supporting the Make Roads Safe campaign.
Check the game out at www.roadierunner.com.
Dirty Pretty Things have also announced the following UK tour dates, in association with Make Roads Safe:
25/11/06 - Liverpool Academy
26/11/06 - Birmingham Academy
27/11/06 - Nottingham Rock City
28/11/06 - Leeds University Refectory
29/11/06 - Manchester Academy
01/12/06 - Cambridge Corn Exchange
03/12/06 - London Brixton Academy
04/12/06 - London Brixton Academy
07/12/06 - Newcastle Academy
08/12/06 - Glasgow Academy
09/12/06 - Sheffield Octagon
11/12/06 - Bristol Academy
12/12/06 - Lincoln Engine Shed
13/12/06 - Norwich UEA
15/12/06 - Folkestone Lees Cliff Hall
16/12/06 - Oxford Brooks
published: 25/10/2006 01:01
FUTURE GIGS
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